Project scope
Our customer wanted to create a group on Linkedin® operating both in English & French languages and able to interconnect people involved in the IT functions in France and UK. This Think Tank would allow the members to discuss subjects specific to their job, the future of this sector and to access to news and infos.
CommunityStrategist™
Alena Systems’ experts built a tailored B2B Social Media plan fitting the requirements and goals of the customer. Part of this plan was the creation of a group called Re-invent IT and its 2 subgroups, Disruptive IT and Executive IT.
GroupBuilding™
In this phase, Alena Systems sent specific invitations to targets defined during the campaign setup. This campaign led after no more than 1 month, not only to obtain a 1,800 members group but the biggest European Information Technologies group on LinkedIn®
GroupModerator™
To ensure the group remains a place of good standing and focus on the HR challenges only, Alena Systems helped the customer to provide a positive moderation service.
Results
The Re-invent I.T. group is now the largest European Information Technologies Linkedin® Group, permanently energized, maintained in a Good Standing and therefore is becoming a Reference in matter of IT Think Tank.
Members can find strategic information and contacts through the group and are part of the IT evolution by sharing their views and ideas. For our customer, the group is a place to learn more about the market Trends and Needs, to improve its message to the clients, to improve its image on the market and to enter in contact with potential users of its services.
No such results would have been obtained without Alena Systems B2B Social Media expertise.