Project scope
Our customer wanted use the power of the Social Media in creating a group related to the Energy sector allowing them to enhance their image on this market and to deal with major players. To reach these goals, he asked Alena Systems to work together on this project.
CommunityStrategist™
Alena Systems’ experts built with the customer’s management team a tailored B2B Social Media plan fitting the requirements and goals based on a new group called OnGet.
GroupBuilding™
In this phase, Alena Systems sent specific invitations to targets defined in the campaign setup. The result was a clear exponential acceleration of the number of members joining the group.
OnGet Forum
- 14,000+ members in 14 months
- Growing by 2,000Mo per month in peak period
- Average of 22% acceptance to invites to join
Results
The OnGet Forum group is now used by our customer with great benefits for the following purposes:
- Identify and contact prospects
- Demonstrate expertise
- Organize free webinars & events
- Drive traffic to websites
- Distribute free software
This value added could not be expected without an efficient B2B Social Media plan. A fast growth to more than 14,000 members allowed a tremendous Return On Investment for the customer.